The Coca-Cola Company - COCA-COLA,FANTA,SPRITE,NESTEA referat





Coca-Cola                                                                                      






The Coca-Cola Company exists to benefit and refresh everyone who is touched by our

business. Founded in 1886, Coca-Cola Company is the world's leading manufacturer, marketer,

                                                                                        

and distributor of nonalcoholic beverage concentrates and syrups, used to produce

more than 230 beverage brands. Coca-Cola corporate headquarters are in Atlanta, with local

operations in nearly 200 countries around the world.

Although Coca-Cola® was first created in the United States, it quickly became

popular wherever it went. Coca-Cola’s first international bottling plants opened in

1906 in Canada, Cuba and Panama, soon followed by many more. Today, Coca-Cola produce

more than 230 brands in nearly 200 countries. More than 70 percent of Coca-Cola income

comes from outside the U.S., but the real reason Coca-Cola are a truly global company

is that our products meet the varied taste preferences of consumers everywhere.

This company brings refreshment to people in nearly 200 countries. Here are brief descriptions

of Coca-Cola’s business in some of those countries -- information about it’s local history,

brands, bottling operations, community involvement, and other initiatives.

Come explore some of the countries where Coca-Cola beverages are enjoyed.


                                                         








Fanta



FANTA Adapts Proven Approaches to Improve Food Security and Nutrition of Women and

Children

The FANTA project adapts proven processes and technologies to enhance the overall

effectiveness of health, nutrition, and food security programs.  By targeting women

prior to pregnancy and children experiencing mild and moderate malnutrition, FANta fills

a technical void which will contribute to improved child survival and healthier, better

nourished mothers.

FANTA Supports USAID Strategic Planning and Program Analyses

As a key technical resource for USAID’s expanding food security and nutrition portfolio,

FANTA:

integrates nutrition concerns into strategic planning processes

provides sound analyses for food security and nutrition policy development, and

advances food security and nutrition knowledge through state-of-the-art technical

assistance and information products.

                                                 

FANTA Improves Program Quality and Impact

FANTA improves the quality and nutritional impact of food security programs by

targeting USAID’s largest nutrition and food security program —the development

and emergency Title II food aid portfolio managed by the Office of Food for Peace

(BHR/FFP).  The project:

guides investment selection

participates in program design and strategic planning

promotes integration of food security and nutrition within programs and across

strategic frameworks, and

provides “one-stop shopping” for technical services.

FANTA Delivers Cost-Effective and Demand-Driven Assistance

FANTA delivers cost-effective and practical solutions

to its partners.  The project’s effective design and management structure allows

timely response to demand-driven assistance requests from:

USAID private voluntary organizations (PVOs)

USAID Operating Units

host country governments, and



local non-governmental organizations (NGOs).

To maximize program impact among partner institutions, FANTA works collaboratively

with other donors and technical groups to obtain sustainable results and facilitates:

technical exchange

joint programming of activities

increased investment in food security and nutrition, and

dissemination of best practices.

FANTA Supports Integrated Food Security and Nutrition Programs

The FANTA team supports programs with a nutrition component and those that

incorporate the life cycle approach, which addresses mild and moderate malnutrition

in children and optimal nutrition in girls and women.  The project also assists with:

interventions that increase household income to improve access to food (e.g., agricultural

productivity and micro-enterprise credit programs)

interventions that complement infant feeding, including breastfeeding, and

micronutrient interventions.

Special Studies Expand Food Security and Nutrition Approach

FANTA carries out studies to refine and expand the food security and nutrition approach.

The project identifies indicators and measurement techniques,

develops and tests innovative interventions, and provides guidance on measuring the

impact of food security and nutrition programming.

FANTA Partnerships

Food Aid Management (FAM), a consortium of Title II PVOs, assists the project in

assuring a strong partnership with PVOs.  FAM has signed a Memorandum of Understanding

with the FANTA team for collaboration on activity implementation and facilitates a

consultative process with PVOs to identify priority technical needs.

FANTA subcontractors Cornell University and Tufts University, two centers of

excellence in food security and nutrition, focus on select policy and technical areas,

operations research, and meta analyses.

A roster of consultants with multi-sectoral backgrounds complements the FANTA team

with the depth of expertise needed to support a worldwide project operating in a

variety of languages, cultures, and institutional contexts.

Getting Technical Assistance and Information from FANTA

As a USAID-funded project, FANTA provides technical assistance to USAID Missions,

host governments in countries with USAID representation, PVOs, and local non-governmental organizations.






Nestea      



April 12, 2002 edition


Later this month, as Spring heats up, the icy, irreverent icon responsible for making

Nestea cool with teens will begin pitching a new image for Nestea Cool and the

brand's first lemonade tea. The pitchman for this new, sweet taste is a hip snowman

that melts to the bone in hot situations and is restored only by a swig of Cool.

The job of the snowman that will be seen guzzling Nestea Cool will be to give a

cold drink new life in a very hot market in the United States.

The snowman will get help in a national marketing campaign that kicks off this month

from three of America's hottest new Olympic stars - Ross Powers, Danny Kass and

J.J. Thomas. Nestea hopes the snowboarders will inspire teens and young adults to

drink Cool and boost the drink's sales to new heights. In addition to the sponsorship

of the Olympic snowboarders and introduction of the new lemonade-flavored ice tea,

the campaign will be supported by in-theater and national sampling programs, and an

under-the-cap promotion.

Positioned by our company's Beverage Partners Worldwide joint venture as a soft

drink that just happens to be a cold tea, Nestea Cool's cold, refreshing taste

is designed to appeal to consumers aged 12 to 24. Nestea Cool aims to grab a bigger

share of those who like their cold drinks sweet, but not carbonated. In 2000,

consumers bought 1.3 billion cases (with 16 drinks per case) of tea bags and

ready-to-drink teas. Behind that growth: Consumers turning to noncarbonated fruit

and tea drink seen as healthy. Nestea's new lemonade tea - a beverage that is

50 percent lemonade and 50 percent tea - has a very different taste than Nestea's

lemon tea, which is 99 percent tea with a pinch of lemon.

Both the new packaging and lemonade iced tea will hit store shelves in mid-April.

















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